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August is here! World Breastfeeding Week Aug 1-7

World Breastfeeding Week

WBW Theme Logo 2009

WBW Theme Logo 2009

WBW Theme for 2009
Breastfeeding: A Vital Emergency Response
Are you ready?


  • To draw attention to the vital role that breastfeeding plays in emergencies worldwide.
  • To stress the need for active protection and support of breastfeeding before and during emergencies.
  • To inform mothers, breastfeeding advocates, communities, health professionals, governments, aid agencies, donors, and the media on how they can actively support breastfeeding before and during an emergency.
  • To mobilie action and nurture networking and collaboration between those with breastfeeding skills and those involved in emergency response.


  • Children are the most vulnerable in emergencies – child mortality can soar from 2 to 70 times higher than average due to diarrhoea, respiratory illness and malnutrition.
  • Breastfeeding is a life saving intervention and protection is greatest for the youngest infants. Even in non-emergency settings, non-breastfed babies under 2 months of age are six times more likely to die.
  • Emergencies can happen anywhere in the world. Emergencies destroy what is ‘normal,’ leaving caregivers struggling to cope and infants vulnerable to disease and death.
  • During emergencies, mothers need active support to continue or re-establish breastfeeding.
  • Emergency preparedness is vital. Supporting breastfeeding in non-emergency settings will strengthen mothers’ capacity to cope in an emergency.


What we are doing…….

At my facility we are working on action plans to include breastfeeding support in our exisiting disaster response plans. We are never immune to disaster…. we just had a tornado here on July 29th with a lot of damage, small flooding and many homes with loss of power and clean water.

We are promoting WBW with staff and physician education as well as small gifts to new moms congratulating them on their decision to breastfeed!

WHAT ARE YOU DOING???? I really would love to hear your stories and your efforts so that we can share ideas.

6 Comments Post a comment
  1. Check out my World Breastfeeding Week Celebration at Mommy News & Views Blog ( I am having daily breastfeeding stories (by myself or a guest blogger) along with a daily special or contest. Today there is a contest and special offer! Every day will have something. Stop by to see!

    August 1, 2009
    • Birth_Lactation #

      Wonderful Judy! I will check it out! Thanks for all you do, melissa 😉

      August 2, 2009
  2. My hospital is doing nothing! Ugh. I will definitely bring up the emergency preparations and breastfeeding plans. It makes me think of the TV coverage of Hurricane Katrina, and all the hungry babies because there was no formula. I remember asking my husband, “why aren’t these women breastfeeding?” It could have solved so many problems.

    August 1, 2009
    • Birth_Lactation #

      I HEAR you! My hospital only does anything if “yours truly” does it all….I believe the Tsunami and Katrina as well as many impoverished nations still recovering from various natural disasters had a lot to do with this theme…
      Thanks for stopping by again…!!!

      August 2, 2009
  3. I’m writing a post about breastfeeding each day this week on my blog !

    August 1, 2009
    • Birth_Lactation #

      Wonderful!! Keep going all week..I’ll try to do several but won’t make it every day. Thanks for stopping in 🙂

      August 2, 2009

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